The Endogenous tourism is an innovative concept which aptly address the zeal of the tourist to know about – religion, vernacular culture, the historical significance, local art, and folk, as well as the local vegetation and environment.
Tag Archives: Enterpreneurs
The element of Achievement Motivation for Entrepreneurs
Harvard psychologist David McClelland developed the Achievement Motivation Theory which he comprehensively defined in his book entitled ‘The Achieving Society’ published in 1967. McClelland sought to explain why some societies are more economically successful than others. For answers, he looks at the entrepreneurial behaviors of individuals, which he thought were key to the development ofContinue reading “The element of Achievement Motivation for Entrepreneurs”