The element of Achievement Motivation for Entrepreneurs

Harvard psychologist David McClelland developed the Achievement Motivation Theory which he comprehensively defined in his book entitled ‘The Achieving Society’ published  in 1967. McClelland sought to explain why some societies are more economically successful than others. For answers, he looks at the entrepreneurial behaviors of individuals, which he thought were key to the development ofContinue reading “The element of Achievement Motivation for Entrepreneurs”